A guide to data product managers

A data product manager (DPM) is a specialized role within product management that focuses on managing products heavily reliant on data, requiring a deep understanding of data collection, organization, and analysis to make informed product decisions. Unlike data analysts, who primarily handle tactical data processing and visualization, DPMs engage in strategic data management, prioritizing data-related tasks and maximizing the value derived from data while minimizing costs. Essential skills for a DPM include communication, mathematical and analytical expertise, technical proficiency in data science and infrastructure, business acumen, and strategic thinking. Aspiring DPMs can pursue this role through two primary career paths: starting as a generalist product manager and gradually transitioning to data-focused responsibilities, or beginning as a data analyst and leveraging that experience to move into a DPM position. Both paths require effective communication with management to secure a development plan tailored to the individual's skills and the company's needs, ultimately enabling them to thrive in a role that transforms data into actionable insights.