A guide to creating and sharing public product roadmaps

Product roadmaps are strategic tools that help teams plan and prioritize product development by providing a timeline for feature releases and improvements, though they are subject to change as teams adapt to new information. Sharing these roadmaps publicly fosters transparency, accountability, and user engagement, which can enhance product validation and retention by allowing users to contribute feedback and stay informed about upcoming updates. However, public roadmaps should focus on user experience improvements and avoid including minor bugs or internal business metrics, as these may not be relevant to the audience. Several tools, such as Trello, Airfocus, and ClickUp, offer varying levels of functionality for creating and managing product roadmaps, with some providing features for public sharing and feedback collection. Ultimately, a well-maintained product roadmap strengthens the relationship between a product and its users by clearly communicating development priorities and progress.