5 mistakes most product teams make (and how to avoid them)

Industries have rapidly transitioned from physical products and services to digital subscription models, drastically altering consumer experiences and creating new opportunities for product teams. This shift is exemplified by the move from physical CDs and video rentals to instant digital access via platforms like Spotify and online streaming services. However, despite this evolution, many product teams continue to operate with outdated mindsets, falling into common traps such as prioritizing output over outcome, relying on opinions rather than evidence, adhering to prescriptive roadmaps, focusing on meeting deadlines instead of achieving goals, and implementing predetermined solutions without properly addressing the underlying problems. To foster innovation and enhance efficiency, it's crucial for product managers to recognize these anti-patterns, encourage a focus on outcomes, and cultivate a culture of curiosity and evidence-based decision-making. By doing so, teams can navigate industry disruptions and drive meaningful transformation, ultimately leading to more valuable and effective product development processes.