Karri Saarinen reflects on the rarity of quality in modern creations, attributing this to the loss of craft due to technological advancements like AI, which separate the maker's judgment from creation. Saarinen argues that craft involves deliberate attention and care, which mass production and efficiency-driven metrics in industries often overlook. He emphasizes that quality, although challenging to quantify, is essential for creating products that resonate with users on a deeper level. Saarinen cites Linear, the company he co-founded, as an example of how a commitment to quality can drive business success without traditional marketing efforts, as customer advocacy becomes a natural growth engine. He advocates for prioritizing quality as a business strategy and a personal choice, emphasizing that the pursuit of craft should start with individuals and can scale through teams to create products worth being proud of.