Continuous planning is a strategy employed by the product team at Linear to streamline product development by constantly organizing and updating project ideas as they emerge, rather than periodically sifting through scattered customer feedback. This approach involves funneling ideas from various sources into a central location for structured processing, allowing patterns to emerge and candidate projects to be created. These projects become central to both planning and execution, serving as a roadmap that reflects customer requests and potential revenue impact, and they help mitigate the pressures of starting from scratch during planning cycles. By promoting candidate projects based on their priority and alignment with company goals, Linear ensures a seamless transition from planning to execution, maintaining a continuous flow of productivity. This system is supported by advanced AI tools that assist in identifying and categorizing related ideas, thus facilitating the development of a cohesive product strategy and execution plan without the disruption of traditional planning cycles.