To Be Continuous: Category Creation

Martin Mao is the co-founder and former CEO of Pivotal Software, a company that provides software development tools and services. In this episode, he discusses his experience in creating market categories and how it applies to startups. He emphasizes the importance of understanding whether you are creating a market category or not, as everything after that will follow. Martin also talks about the role of CTOs and how their job description can vary greatly depending on the company's needs.

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