Building a Culture of Experimentation: Don't Penalize Measurement

The text discusses the importance of experimentation in decision making within organizations. It highlights that up to 90% of decisions made without experiments are incorrect and emphasizes the need for more scrutiny on experiment results rather than just relying on intuition or "gut feelings". Experimentation is presented as a way to validate small, incremental improvements and ensure better decision making in the long run. The text also provides suggestions on how to build a culture of experimentation within an organization, such as learning from experiments, building a hypothesis library, and sharing findings with others.