Fall ‘21 Product Release: Smarter Experimentation

LaunchDarkly has introduced new enhancements in its Fall '21 Product Release, aimed at improving the efficiency and effectiveness of feature flags and experiments. These updates include a major update to experimentation add-on for defining target audience, allocating traffic to desired variations, and ensuring reliable results. Additionally, multi-armed bandits have been introduced to capture more real-time value during experiments by optimizing specific metrics like increased revenue. The platform also offers secure client-side experiments with no performance penalty or content flash through Flag Delivery @Edge. Furthermore, LaunchDarkly customers can now sync audiences of any size from Amplitude for seamless user experiences across platforms.