Unify is revolutionizing go-to-market teams by integrating generative AI with its new feature, Agents, which are part of their automation suite called Plays. These Agents serve as research tools, conducting web searches and performing large language model (LLM) synthesis to answer qualification questions about companies and people. Initially aimed at determining if a company fits an ideal customer profile, these Agents have evolved through iterations using frameworks like LangGraph and LangSmith, with notable improvements in planning and reflection processes. While the OpenAI o1-preview model excels in generating detailed plans, its slow response time prompted Unify to focus on speed through parallel processing and user experience enhancements. By allowing real-time insight into the agent's decision-making, users can better understand and guide the agent's actions. Unify continues to refine their system, focusing on user empowerment to experiment with LLM-powered features and improve iteration without compromising existing successful outcomes.