Rakuten Group, renowned for its extensive online shopping mall in Japan, operates over 70 businesses across various sectors, including e-commerce, fintech, and communications. Emphasizing innovation, Rakuten has developed Rakuten AI for Business, an AI platform enhancing business operations like market analysis and customer support, utilizing technologies like LangChain and LangSmith for efficiency and reliability. The platform offers tools such as Rakuten AI Analyst for market insights, AI Agent for customer support, and AI Librarian for real-time documentation assistance. Additionally, Rakuten has deployed LangChain’s OpenGPTs to empower employees through internal chatbot development, aiming to scale the solution to 32,000 employees. Early adoption of LangChain and LangSmith has provided Rakuten with flexibility in designing LLM applications, fostering collaboration, and maintaining data security across their enterprise ecosystem. Rakuten’s future plans include expanding Rakuten AI for Business to boost productivity by 20% across diverse sectors, leveraging LangChain and LangSmith to achieve this efficiently.