Podium, a communication platform designed to aid small businesses in effectively engaging with customers, has utilized AI technology to enhance lead conversion rates by responding to inquiries within five minutes. The company introduced its flagship product, the AI Employee, to streamline customer interactions, schedule appointments, and facilitate sales. Initially relying on the LangChain framework, Podium transitioned to LangSmith for improved testing and observability of their AI applications, leading to a significant enhancement in model performance and customer experience. By employing LangSmith, Podium established comprehensive feedback loops, enabling continuous model refinement and allowing their Technical Product Specialists to troubleshoot issues without extensive engineering intervention. This approach has substantially increased the efficiency of Podium's support team, reduced engineering support needs by 90%, and improved customer satisfaction scores. Additionally, Podium's integration of LangGraph has simplified agent orchestration, allowing the company to maintain its competitive edge in customer experience tools while focusing on its mission to assist small businesses in capturing leads more effectively.