In 2018, web design trends emphasized innovation and user engagement, with a focus on incorporating elements like geometrical shapes, graphical design patterns, and variegated typography to enhance visual appeal and user experience. The rise of mobile usage necessitated mobile-friendly designs, while technologies such as Scalable Vector Graphics (SVG) and cinemagraphs gained popularity for their ability to deliver high-quality visuals. Developers also turned to natural language processing and machine learning to enhance voice search capabilities, and grid layouts were used to streamline design processes. Scrolling effects like the Parallax Effect remained popular for creating dynamic user interactions, and micro-interactions, such as emojis, became trendy for expressing emotions. Additionally, chatbots emerged as a key tool for enhancing website interactivity and providing personalized user support, demonstrating a shift towards more intelligent and responsive web interfaces.