The digital ecosystem has led to a shift in business operations where teams come together to achieve common goals, but the role of QA remains limited to finding bugs, which is no longer sufficient in the convenience economy. Testing plays a crucial role in Go-to-Market strategies, and automation should be a strategy to enhance quality, not an end goal. Shifting left helps identify and resolve issues quickly, eliminating the quality vs speed analogy and focusing on growth. The test execution infrastructure defines the future of a company, with 70% of users abandoning apps that load too slowly, and proper infrastructure is crucial for efficient testing.