The layout of a web page is critical to its functionality and user engagement, impacting traffic significantly. Designers often adhere to basic, familiar rules to create intuitive, user-friendly layouts that enhance content over aesthetics. Common layouts include one-column for mobile devices, two-column for medium screens like tablets, and three-column for large displays like desktops. These layouts, including static elements like headers, sidebars, and footers, are essential for organizing content and ensuring ease of navigation. The importance of cross-browser compatibility is emphasized, with tools like LambdaTest suggested for testing. Ultimately, the focus remains on content as the primary driver of a website's success, despite the various design elements that can enhance its presentation and usability.