Continuous Testing emerges as a crucial approach for mitigating technical debt in software development by enabling early and frequent testing throughout the development lifecycle, ultimately enhancing software quality and reducing the burden of technical debt on organizations. Technical debt, often resulting from rushed development processes and shortcuts to meet deadlines, can significantly hinder a company's ability to innovate and maintain competitiveness due to increased costs, delivery delays, and compromised user experiences. Continuous Testing helps in identifying technical debt early, maintaining an updated technical debt backlog, and providing real-time feedback to developers, thus fostering a proactive approach to debt reduction. This methodology not only aids in the refactoring process by minimizing risks associated with code changes but also serves as a continuous reminder of the existing debt, encouraging teams to address issues before they escalate. Organizations adopting Continuous Testing can more effectively control technical debt, facilitating a lean software development pipeline that enhances their ability to deliver high-quality products swiftly and stay competitive in the fast-paced digital landscape.