The article by Subhash Kotra explores a shift in the perspective of Quality Assurance (QA) from its traditional role of validating product quality towards a more integrated approach of Quality Advocacy. Citing statistics on app uninstalls due to poor user experience, Kotra underscores the need for QA to evolve by involving QA professionals early in the product development process, collaborating closely with product and development teams to identify potential issues before they arise. He advocates for QA to take on a more proactive role by building and sharing test cases as acceptance criteria, thus contributing to a more seamless development cycle and enhancing overall product quality. Kotra suggests redefining QA as Quality Advocate, emphasizing collaboration and ownership of product quality, which can lead to better outcomes and a healthier work-life balance for teams. This approach aims to eliminate bugs earlier in the lifecycle and ensure the product is built right from the start, encouraging a culture of quality advocacy throughout the organization.