The text examines the accelerating pace of digital transformation and its impact on industries, using historical examples from the entertainment and software sectors to demonstrate how technological advancements are shortening the lifespan of innovations before they become obsolete. It highlights the concept of "cost of delay," emphasizing the financial implications of delayed product launches and the shrinking window for profitability. The text also discusses creative destruction, where new technologies replace old ones, and stresses the importance of rapid delivery in maintaining competitiveness. It concludes by offering strategies to accelerate software delivery, such as analyzing delivery cycles, assessing risks, building failsafes, and decoupling dependencies, with the aim of enabling faster and more efficient product releases in today's fast-paced digital landscape.