Usability testing is a crucial process for ensuring websites provide an intuitive and satisfying user experience, especially in a competitive digital landscape. It involves various methods such as A/B testing, remote usability testing, co-discovering learning, expert reviews, eye-tracking, and more informal approaches like questionnaires, scenarios, and think-aloud protocols. These techniques help identify usability issues, understand user behavior, and improve the overall design, which in turn can increase retention rates, reduce costs, and decrease support calls. The process typically includes planning, recruiting, test execution, analysis, and reporting, with the goal of delivering actionable insights to enhance the website's functionality and user satisfaction. Ultimately, usability testing not only identifies bugs and defects but also provides data-driven insights that can significantly boost the website's effectiveness and reputation.