In a rapidly evolving digital landscape, software testing has transcended its traditional role to become a critical component of business strategy, as highlighted by Anne Marie Charrett in her discussion at EuroStar 2023. Charrett, a noted testing evangelist, emphasized that quality is a collective responsibility extending to leadership, advocating for early involvement of all stakeholders in quality discussions to prevent it from being an afterthought in digital transformation efforts. She underscored the importance of leveraging modern technology, particularly automation, to facilitate meaningful conversations among engineers about code quality, thus enhancing collaboration and efficiency. The role of a quality coach, as described by Charrett, is pivotal in guiding teams toward accepting responsibility for quality, identifying gaps, providing insights, and embracing test automation. She also highlighted the value of diverse metrics, such as test coverage and team engagement, in optimizing team performance and accelerating quality assessments. Charrett's insights offer valuable guidance for professionals aiming to improve their testing practices and drive successful digital transformations.