Digital transformation involves using technology to innovate or adapt business processes, culture, and customer experiences to meet evolving market demands, often leading to improved agility, informed decision-making, and enhanced customer engagement. In startups, it serves as a foundation for growth but requires a supportive culture and strategic focus on goals rather than solely on technology, while in enterprises it faces challenges due to entrenched structures and resistance to change, necessitating clear communication, incremental steps, and a collaborative culture to succeed. Despite potential difficulties and failures, digital transformation is viewed as a powerful tool for accelerating company profitability and competitiveness, as highlighted by Dileep Marway, an expert in agile processes and quality assurance.