The use of CSS rotate text is a growing trend in web design, adopted by companies like Zendesk and Red Collar to create visually appealing and memorable user experiences. This technique leverages the CSS rotate property to adjust the angle of text, making it stand out and enhancing the aesthetic appeal of web pages. The effectiveness of rotated text is supported by the Von-Restorff effect, which suggests that distinctive elements are more likely to be remembered. Various examples demonstrate its application, such as in UI designs, pricing sections, and navigation menus. The text rotation can be achieved using different CSS functions like rotate, rotateX, rotateY, rotateZ, and rotate3d, each offering unique transformations for creating dynamic layouts. The trend has inspired designers to explore innovative use cases, including animations, transitions, and responsive web design layouts, while ensuring compatibility across browsers using tools like LambdaTest for cross-browser testing. Despite its advantages, it's essential to consider readability and test designs across devices to maintain usability.