Continuous Integration and Continuous Deployment (CI/CD) are crucial components of modern software development, addressing challenges associated with traditional development methods, such as manual processes and increased risk of errors. CI/CD facilitates seamless collaboration among developers by integrating code into a shared repository in small batches, enhancing code quality and reducing the risk of bugs reaching production. This approach accelerates release cycles, improves fault detection, and enhances test reliability, ultimately leading to reduced backlog and improved mean time to resolution (MTTR). The implementation of CI/CD also promotes transparency, accountability, and streamlined communication within teams, while ensuring frequent updates and maintenance. These enhancements lead to increased customer satisfaction and better performance metrics by enabling organizations to monitor app health, performance, and reliability continuously. Adopting CI/CD pipelines can significantly enhance an organization's ROI by reducing costs and allowing teams to focus on building sustainable, high-quality products.