During the Testμ Conference session, Arunava Paul, Head of Innovation and COE at Qualizeal, along with Somesh Ojha, Director of Sales at LambdaTest, highlighted the pivotal role of automation in facilitating digital transformation to accelerate business velocity. With 18 years of experience in Software Quality Engineering and Assurance, Paul discussed how automation is integral to enhancing operational efficiency, streamlining workflows, and meeting consumer demands, aiming for 60% automation within enterprises. He emphasized the need for cultural and workforce transformation to embrace digital changes, catalyzed by AI, data analytics, and process automation, across sectors like banking, insurance, telecom, healthcare, and automotive. The session covered the cost of quality, the impact of digital transformation on market growth, and the rise of codeless test automation, asserting that automation is indispensable for swift, seamless market entry and operational agility.