We killed our motion design job

Lago has innovatively integrated AI to automate the production of launch films for their features, eliminating the need for a dedicated motion designer. By developing a skill that generates a storyboard, animatic, and final film, the process now requires minimal human intervention, reducing the cost to a single prompt, two approvals, and thirty minutes of rendering. This approach addresses the challenge of producing more features than marketing can traditionally handle and prioritizes tangible demonstrations of product capabilities, which is crucial for their engineer and finance team audience. Drawing inspiration from Linear's launch films, Lago's AI-driven method ensures films use real product visuals by leveraging Figma frames and adhering to a defined design system, preventing any off-brand elements from being included. The AI's output is refined through a versioned instruction set, ensuring consistent improvement with each video. The system's structure involves rigorous validation at various stages, with human approval required before proceeding to the costly rendering phase. This automated pipeline not only democratizes the creation of launch films for all features but also aligns with Lago's open-source philosophy, as the grammar, templates, and design tokens are accessible and improvable by the entire team.

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