Lago has launched a comprehensive Salesforce integration that enhances CRM capabilities by providing real-time access to billing data, such as invoices, subscriptions, and credit notes, directly within Salesforce. This integration allows sales teams to manage contracts and perform billing actions without leaving the Salesforce environment, streamlining their workflow. Custom flows enable the creation of customers and subscriptions directly within Salesforce, accommodating specific business needs, and the integration also supports the fetching and assignment of plans and contract terms. Additionally, the integration includes features like iFrames for direct access to Lago views and a new log section for SalesOps leaders to monitor actions and errors in real time, thus improving visibility and operational efficiency.