A startup initially built its website using a Webflow template to save time, but encountered significant issues, including latency problems causing a "white page symptom" for visitors and challenges with mobile SEO performance. The team also faced growing inconsistencies due to unused CSS classes and images, resulting in a heavier site. To address these issues, the founding designer, Mike, took a product-focused approach by discarding the initial template and starting from scratch, which resolved the latency issue. He utilized Figma for design and discovered Relume, a library of Webflow components, to streamline the website's structure with a master file for easy maintenance. This allowed for efficient design adjustments and content migration, ultimately leading to a more sustainable and maintainable website that the team could continue to develop and grow.