The Kong Konnect EKS Marketplace add-on simplifies the deployment and management of Kong Gateway dataplanes on AWS, offering a streamlined process through AWS's existing tooling ecosystem. It provides a centralized configuration for EKS software components, reducing the need for multiple tools and facilitating seamless upgrades with notifications for new versions. This add-on, part of a broader set of Amazon EKS add-ons, is designed to enhance the operational functionality of Kubernetes clusters by integrating essential software components like gateways. The integration allows users to manage Kong Gateway dataplanes without leaving the AWS environment, with the add-on being free with Kong Konnect. Additionally, it supports automation through AWS CLI, Terraform, and CloudFormation, providing flexibility for users to manage their infrastructure as code.