Deploying new app versions on Kubernetes involves various strategies to ensure smooth transitions with minimal downtime. The guide explores multiple deployment techniques such as rolling updates, canary deployments, blue-green, and shadow launches, each with distinct advantages and challenges. Rolling updates introduce new versions incrementally, minimizing capacity loss, whereas blue-green deployments use duplicate infrastructure to allow quick rollbacks. Canary deployments test new versions on a small user segment, reducing risk, while shadow launches validate performance without affecting live users. The choice of strategy depends on factors like application architecture, failure tolerance, and monitoring capabilities. Effective deployment requires understanding and balancing business needs and technical parameters, allowing organizations to gradually evolve their strategies to optimize progressive delivery and stability. Kubernetes offers versatile options, enabling tailored deployment workflows that minimize risks and adapt to changing priorities.