Our 2025 letter to the Knock community
Blog post from Knock
In 2025, Knock continued to lead in the notification infrastructure category and expanded its vision to encompass customer engagement infrastructure, integrating product, marketing, and transactional messaging on a single platform. The company introduced several key features, including Guides for in-app messaging to enhance user activation and upsells, Broadcasts for one-time sends using a stateful workflow engine, and dynamic audiences for targeted messaging. Knock also enhanced developer tools by adding the Knock MCP server, facilitating faster implementations and migrations. The company collaborated with notable clients like Webflow, Headway, and Hiive to refine these innovations, resulting in increased efficiency and engagement. Looking ahead to 2026, Knock plans to focus on data activation and management, introducing features like schema management and agent mode for workflow optimization, along with core product investments to support engineering, growth, and marketing teams.
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