Knock Guides 1.0 offers a component-first infrastructure for in-app messaging, allowing companies to utilize their own components for messages that drive user engagement and sales, unlike legacy solutions that rely on external JavaScript libraries, which can impact performance and design integrity. This system is managed through the Knock dashboard, where product managers and marketers can draft, preview, and target messages, as well as manage prioritization and throttling to enhance user experience. Webflow and other clients have successfully implemented Knock Guides to create customized and seamless user interactions with advanced analytics capabilities, integrating deeply with existing codebases to deliver messages dynamically based on user activity. Knock Guides eliminates the performance drawbacks of traditional vendors and provides a flexible, code-based approach that aligns with modern software engineering practices, offering a streamlined and embedded messaging experience for both technical and non-technical team members.