How Nellis Auction doubled engagement while boosting cost efficiency

Nellis Auction, an online marketplace specializing in returned and overstock items, faced challenges with its in-house notification system as it expanded, prompting a shift to the Knock platform to enhance communication efficiency and engagement. This transition allowed Nellis to move beyond SMS notifications, introducing in-app and push notifications, which resulted in a significant increase in user engagement and site visits. The implementation of Knock also enabled Nellis to experiment with features like batching and intelligent throttling, leading to a 60% reduction in SMS costs and improved cost efficiency despite a growing user base. By adopting Knock, Nellis gained the flexibility to refine its messaging strategy without the ongoing maintenance burden on its engineering team, allowing them to focus on core auction functionalities. The move not only improved communication effectiveness but also supported Nellis's growth and expansion into new markets by providing an adaptable messaging infrastructure.