How Hiive drives engagement with personalized digests

Hiive operates in late-stage private markets, connecting capital with opportunities by offering a unified system for primary and secondary investments in private shares and funds, emphasizing transparency, liquidity, and execution. Recognizing the need for effective communication in markets lacking continuous price discovery, Hiive opted for Knock's platform to manage notifications, allowing them to focus on core infrastructure while scaling their communication strategy. They evolved from sending real-time alerts to creating intelligent, personalized weekly digests, using Hightouch and Knock to aggregate market activity and provide actionable insights. This strategic decision enabled Hiive to handle millions of notifications efficiently, minimizing engineering resources dedicated to messaging infrastructure, and enhancing user engagement through customizable alerts. Their partnership with Knock also facilitated the consolidation of email, in-app notifications, and user messaging, granting non-technical teams the ability to modify workflows independently. Through these efforts, Hiive not only simplified its operational stack but also strengthened its marketplace flywheel, ultimately facilitating over $4 billion in transactions.

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