How EdApp doubled course completion rates with Knock

EdApp, a mobile learning software company, faced challenges with their homegrown notification system, prompting a decision between building a new solution in-house or purchasing an existing tool. After evaluating several options, the team chose Knock for its clear product offering and seamless developer experience, which allowed for rapid implementation in less than a week without requiring tedious user migrations. Knock's features, such as branching logic and batching, have enabled EdApp to send more relevant notifications and avoid overload, resulting in a doubling of course completion rates and a 41% increase in course open rates. The integration with monitoring tools like Datadog and analytics extensions such as Segment has provided enhanced observability and engagement tracking, making the notification infrastructure easier to manage and significantly increasing user engagement with reduced ownership costs.