How Clarity drives engagement with personalized digests

Clarity, a platform for primary and secondary investments in late-stage private companies and funds, uses Knock’s notification infrastructure to improve investor engagement in a market with limited price transparency and infrequent trading. Rather than build communications tools internally, the company adopted Knock early to deliver timely, personalized email alerts while preserving engineering capacity for its marketplace, eventually scaling to millions of emails monthly. As highly active users began receiving excessive real-time alerts, Clarity combined its data warehouse and Hightouch personalization capabilities with Knock’s delivery system to create weekly digests that summarize relevant market trends and transactions. Users can also customize immediate alerts by price range, transaction type, and event preference, while Knock supports transaction updates, reminders, and in-app messaging. Clarity later consolidated multiple legacy messaging vendors into Knock, citing its APIs, workflow visibility, responsive support, and the ability for nontechnical teams to adjust messaging workflows. The company reports that this approach has simplified its technology stack and supported its growth across more than $4 billion in transactions involving over 400 private-company securities.

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