Webflow, a leading visual development platform, collaborated with Knock to innovate in-app messaging through the adoption of Knock's infrastructure in 2023, leading to the development of Knock Guides, a component-first solution that addresses the complex needs of modern growth teams. Initially seeking to eliminate engineering bottlenecks, Webflow leveraged Knock’s real-time messaging infrastructure to empower non-technical teams to manage messaging campaigns independently, which resulted in improved agility and faster deployment of user engagement strategies. The partnership evolved as Webflow's growth team pushed for more sophisticated messaging solutions, prompting Knock to create Guides, which offers advanced features such as intelligent message ordering, sophisticated targeting rules, and performance optimization, all tailored to meet high-quality standards without degrading user experience. This approach allows Webflow to manage complex, targeted messaging experiences, such as customizable changelog modals and dynamic user interactions, leading to enhanced engagement and improved growth metrics. By prioritizing a native, component-first methodology, Knock and Webflow transformed in-app messaging into a strategic tool for growth, setting a new standard for SaaS companies seeking similar capabilities.