Total cost of B2B CIAM: A small enterprise case study in 2026

In the B2B Customer Identity and Access Management (CIAM) sector, comparing the costs of technology investments is crucial, and the text explores the pricing models of Kinde and WorkOS for companies selling B2B products to 150 organizations with approximately 10,000 users needing single sign-on (SSO). Kinde offers a cost-effective solution with a clear pricing model based on monthly active users and organizations, including free enterprise connections and a custom domain in its $293 monthly plan. In contrast, WorkOS, despite launching the comprehensive AuthKit user management layer, still charges per enterprise SSO connection, resulting in significantly higher costs of $6,699 per month for the same scenario. The comparison highlights a key difference in pricing philosophy, with Kinde's bundled approach offering a financially attractive option for small enterprises in the B2B space by avoiding the steep costs associated with scaling enterprise connections.