Total cost of B2B CIAM: A small enterprise case study in 2025

In the B2B Customer Identity and Access Management (CIAM) sector, evaluating the cost-effectiveness of platforms like Kinde and WorkOS is crucial for organizations seeking to invest wisely. The article uses a scenario involving a company selling a B2B product to 150 organizations with a need for single sign-on (SSO) for approximately 10,000 users to compare these two providers. Kinde is highlighted as offering significant value with a clear, scalable pricing model based on monthly active users and organizations, with no additional cost for enterprise connections or custom domains, resulting in a monthly cost of $293. In contrast, WorkOS employs a pricing structure that charges primarily for enterprise connections, leading to a higher monthly cost of $6,699 for the same scenario. This comparison underscores Kinde's cost-effective approach by bundling essential B2B identity features into a single solution, whereas WorkOS's segmented pricing can result in a substantial expense for enterprises as they add more enterprise features. This substantial cost difference could be a determining factor for small enterprises when choosing a CIAM solution that balances technical needs with budget constraints.

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