Luca Health, co-founded by Vasileios Nikolaou and Nick Greenhalgh, provides a discreet mental health monitoring platform tailored specifically for professional and university athletes. Recognizing that 35% of elite athletes experience mental health issues but less than 10% seek help, Luca Health aims to address the stigma and privacy concerns associated with mental health in sports. Utilizing Kinde’s infrastructure, the platform ensures secure, ID-based authentication to protect athlete data while enabling users to assess their mental well-being and access independent specialists if needed. Luca Health targets the unique lifestyle of athletes, who often lack the traditional work environment that other mental health tools cater to and operates in a competitive landscape where showing vulnerability can impact their careers. The startup chose Kinde over Auth0 for its personalized support and is preparing to implement feature flags to manage varying levels of access for stakeholders, including athletes, management, and healthcare professionals.