Kinde, a company established two years ago, has observed a significant dissatisfaction among users with their current authentication (auth) providers, primarily due to substantial price increases and inadequate service. Customers have been switching to Kinde because of dramatic billing hikes, ranging from 200% to 2,000%, and the perception that their data is being unfairly held hostage. Kinde emphasizes the importance of fair pricing, transparency, and customer service, asserting that data should be easily transferable and not controlled by auth providers. By joining Kinde, customers can expect legendary support and a sense of community, as Kinde aims to foster a partnership that enables businesses to thrive rather than struggle against their auth providers. More information about their pricing and services can be found on their website.