In an early-stage startup like Kinde, promoting not just the product but also personal and business expertise is crucial for attracting funding and customers. To support this, Kinde has initiated a weekly content creation activity where team members share their knowledge, which can be daunting for some, especially developers. The text offers practical techniques to ease the writing process, such as starting with a simple list of weekly activities, narrowing down a plethora of ideas, and using the rule of three to structure content. It suggests recording spoken thoughts for transcription, creating hypothetical problems to solve, collaborating with colleagues, and seeking feedback for improvement. Additionally, AI tools like ChatGPT can provide inspiration, though caution is advised to maintain originality and accuracy. While blogging remains a highly shared form of content, the text acknowledges the potential in video content creation, hinting at future discussions on that medium.