Pricing in business is a complex and evolving challenge, especially for early-stage companies like Kinde, which emphasizes understanding the true value their product offers beyond its basic functionalities. Instead of a static pricing model, Kinde focuses on a flexible strategy that reflects their principles, such as fairness, scalability, and long-term growth, while being adaptable to changes over a 6-12 month period. They prioritize creating a high-volume, low-cost model that aligns with their belief in customer privacy and security, avoiding extra charges for essential features. Kinde also learns from competitors and analogous industries to refine their approach, treating pricing as a testable hypothesis that evolves with their understanding of the market and customer needs.