In 2016, Jeff Bezos introduced the concept of "Day 1 thinking" at Amazon, which emphasizes curiosity, agility, and experimentation, and contrasts with "Day 2" thinking that can lead to slower decision-making and less customer focus. At Kinde, this approach is embraced through transparency, alignment, and autonomy, with the company adopting open communication practices such as sharing almost all information on Notion and conducting regular all-hands meetings and shareholder updates. This openness extends to decision-making, where team members, all of whom have equity in the company, are empowered to act like owners and make decisions independently, promoting a culture that welcomes risk-taking and learning from failure to maintain agility and innovation. This trust in employees is considered key to Kinde's success, as it allows the team to operate at maximum speed without being hindered by fear of failure or excessive oversight.