JFrog is committed to advancing the concept of "liquid software," where software updates flow continuously and seamlessly like water, facilitated by robust CI/CD (Continuous Integration/Continuous Delivery) pipelines. The company emphasizes the importance of integrating with popular CI/CD technologies such as Jenkins, Jenkins X, CircleCI, and CodeFresh, and has reinforced this commitment through recent acquisitions and by playing a key role in forming the Continuous Delivery Foundation (CDF). The CDF aims to set future standards for continuous delivery, promoting faster software release cycles in a collaborative, vendor-neutral environment. JFrog, alongside other industry leaders like Google, Microsoft, and IBM, seeks to address the challenges posed by diverse cloud-based models and new platforms like Kubernetes, which have complicated the development landscape due to a lack of standardized tooling. By participating in this initiative, JFrog and its partners aim to streamline the DevOps pipeline, accelerate project delivery, and unify community and development standards, ultimately enhancing software fluidity across industries.