AI innovation is advancing rapidly, offering new opportunities for organizations, yet challenges such as model proliferation, security issues, and governance gaps hinder the journey to production-ready AI applications. In response, JFrog has introduced the JFrog AI Catalog, a comprehensive hub for discovering, governing, and serving AI and ML models, developed in collaboration with partners like NVIDIA. This catalog aims to centralize control, enhance security, and maintain compliance by integrating AI models into the trusted software supply chain, providing visibility and control over model usage with security policies to block unapproved models. It also simplifies access and deployment of models, reducing friction in discovery and enhancing productivity and collaboration by offering a centralized repository for various model types, including those from external providers. The catalog not only addresses current challenges but also lays the groundwork for future AI strategies, enabling a streamlined model development lifecycle and a secure, efficient path to production.