swampUP 2026 Preview: The Trust Layer for the Agentic Software Supply Chain

swampUP, JFrog’s flagship conference, is set to take place from September 1-3 in New York City and will convene leaders and practitioners from fields such as DevOps, DevSecOps, and AI to address the evolving challenges in the software supply chain, particularly the need for integrated trust and governance. As malicious packages and AI assets proliferate, enterprises are urged to shift from outdated manual security systems to automated, trust-based frameworks like JFrog's new Trust Layer, which emphasizes immunization, healing, and governance across the software lifecycle. The conference will feature keynotes from notable industry figures, including JFrog co-founder Yoav Landman, and offer hands-on Training Day sessions to tackle pressing security and compliance questions. Attendees will also have the opportunity to engage with peers and learn from leaders like Jason Clinton and Tim Brown about future directions in software security, as well as participate in the inaugural JFrog Software Supply Chain Excellence Awards and a community gala on the USS Intrepid.

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