Held in Napa Valley, swampUP 2025 was JFrog's annual customer conference, bringing together leaders from various fields to address the challenges of AI-driven software delivery. The event emphasized the necessity of a unified Software Supply Chain platform to navigate the complexities introduced by AI and quantum shifts in development. JFrog introduced six innovative products, including JFrog AppTrust for application risk governance and JFrog AI Catalog as a unified system of record for AI/ML models. The JFrog Platform was highlighted as the foundational system of record for modern software supply chains, addressing security threats and evolving regulatory landscapes. Industry leaders such as NVIDIA, ServiceNow, Sonar, and GitHub joined JFrog to showcase a vision for integrated ecosystems that streamline development workflows. The conference also focused on emerging practices like DevGovOps, integrating governance, risk, and compliance into development processes to ensure secure and compliant software releases. With announcements of new integrations and products like JFrog Fly, an agentic repository, and features like Agentic Remediation and Developer Extensions Security, JFrog aims to enhance productivity and security in the AI-driven era. The event concluded with plans to hold the next swampUP conference in Berlin, further expanding its international reach.