JFrog's Release Lifecycle Management, now generally available, aims to streamline the software release process by introducing automation and enhancing trust and security in software supply chains. The platform focuses on creating a "release-first" approach, emphasizing the importance of binary releases in production environments to ensure continuous quality. Key features include the ability to define immutable release entities, configure release lifecycle environments, capture security and quality evidence, and promote releases through environments without rebuilding. The platform's beta version introduces promotion capabilities within Artifactory, allowing for the generation of signed, immutable Release Bundles and the integration of promotion gates for security and compliance checks. This approach not only aims to improve the security and speed of software releases but also provides valuable insights for IT, DevOps, and Security teams, with future plans to support complex workflows and additional automation capabilities. Existing JFrog customers can already utilize these features and provide feedback, while new users are encouraged to explore the platform through a free trial.