At swampUP 2023, Gerard McMahon from Fidelity Investments highlighted the company's strategic focus on cloud migration and platform engineering to enhance employee satisfaction and customer value. Emphasizing a journey that began in 2016, Fidelity has successfully transitioned 60% of its portfolio to the cloud, with a 2026 goal of reaching over 90%. This migration supports Fidelity's core objectives by ensuring secure, scalable, and reliable software delivery through the use of JFrog Artifactory and a multi-cloud strategy. McMahon underscored the importance of employee satisfaction in producing quality software and maintaining customer loyalty, as demonstrated during the 2021 GameStop trading surge. Fidelity's cloud strategy includes a focus on FinOps for cost management, continuous learning through "Learning Tuesdays," and ensuring high security and availability through innovative practices like the Blue-Green deployment approach. These initiatives reflect Fidelity's commitment to leveraging technology for innovation and operational excellence in the financial services sector.