As APAC economies increasingly embrace digital transformation, businesses focus on efficiency and customer-centric strategies, with software playing a pivotal role. Amid this complex development landscape marked by cybersecurity concerns, regulatory changes, and AI-driven coding, JFrog has appointed Sunny Rao as Senior Vice President of APAC to enhance its regional focus. With extensive experience in the tech industry, Rao aims to leverage JFrog’s platform to address challenges such as limited visibility and secure software release processes faced by many companies in the region. JFrog seeks to bridge global best practices with regional needs, promoting responsible AI/ML adoption and emphasizing the EveryOps approach, which integrates security and governance through automation. Rao highlights the region's diversity in business practices, emphasizing the need for tailored solutions and collaboration to ensure successful software supply chain management, while drawing on lessons from his career about the importance of pushing oneself beyond comfort zones and maintaining credibility through action.