Live From the Show Floor: swampUP 2026
Blog post from JFrog
swampUP 2026 opened in New York City on September 2 with JFrog co-founder and CEO Shlomi Ben Haim framing the conference around rebuilding trust in a software supply chain increasingly shaped by autonomous AI. The three-day event focuses on how agents are progressing from coding assistants to systems that can write code, resolve dependencies, and produce binaries at machine speed, changing both software creation and accountability. Ben Haim argued that the industry is now centered on binaries and that everyone involved in building software participates in the “binaries business,” while emphasizing that human responsibility is increasingly focused on establishing trust in the outputs generated across this evolving supply chain.
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